If you are a new start-up or an existing ecommerce software-as-a-service provider you are probably competing with BigCommerce.com and Shopify.com, or you are providing services that integrate with them or their competitors.
Maybe you are competing with Flipkart and Snapdeals. If you have an ecommerce platform then OurShop.com could be your perfect brand.
Existing SaaS providers should consider OurShop.com for market segmentation or re-branding. You can spend time and resources making your existing brand a ecommerce household name… or you can say “Visit OurShop!”